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For Consumer Product Strategy Professionals

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July 6, 2007

Muni Wi-Fi Networks' Uncertain Consumer ROI

Most Consumers Haven't Tried Public Wireless Internet Access Yet

by Sally M. Cohen

with Charles S. Golvin, April Lawson

This is an excerpt

Executive Summary

With the proliferation of municipal wireless projects — including city- or county-wide networks, hotspots in downtown areas, and connected mass transit vehicles — public Wi-Fi access is making a full-blown play for the mainstream consumer. But consumer adoption of Wi-Fi remains tied to the home network: Today, 76% of Wi-Fi users say that they've used wireless Internet at home, 26% at work, and only 5% at a park or other outdoor space. Municipalities — and their service provider and nonprofit partners — targeting consumers with networking projects must be prepared to educate their target subscribers about mobility and Wi-Fi.

This is an excerpt

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