For Consumer Product Strategy Professionals

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	July 14, 2009 Music And ISPs: The Time Is Right For A New Relationship by Sonal Gandhi with Mark Mulligan, Erik Hood

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Executive Summary

Universal Music and Virgin Media's launch of an unlimited MP3 subscription service in the UK marks a new era in the music label/ISP relationship. While labels and ISPs have not had much success at forming mutually beneficial partnerships in the past in the US and have been at odds with each other over piracy worldwide, the conditions are now right for the emergence of new services based on renewed commitments. The key to the success of these services will be in how they are priced and how well they are executed.

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