For Consumer Product Strategy Professionals

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	July 10, 2008 Music Influencers Marketing to an Audience of Trend Setters by Sonal Gandhi with David Card

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Executive Summary

As with fashion and consumer technology, trend setters play a vital role in music consumption.

Key Questions

• Who are music influencers, and why are they important?
• How can marketers and programmers reach music influencers?

This is an excerpt

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