Document Controls
For Consumer Product Strategy Professionals
| Primary Analyst Photo | Document Information | Rate this Document |
|---|---|---|
 |
September 29, 2009 Music Product Manifesto: The Product Features That Will Save Recorded Musicwith James L. McQuivey, Ph.D., Erik Hood |
|
This is an excerpt
Executive Summary
In 2009, the album celebrates its 100th birthday and yet remains the centerpiece of the recorded music product portfolio. The time has come for a radical overhaul of the recorded music product range. Forrester proposes a music product manifesto of consumer rights that music products should embrace. Future music products will need to adopt a platform-agnostic world view that encompasses powerful and social interactivity to empower consumers to create their own unique experiences.
This is an excerpt
Buy Risk-Free
Price: US $499
Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase.
Already a Forrester Client?
Log in to read this document.
