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September 29, 2009 Music Product Manifesto: The Product Features That Will Save Recorded Musicwith James L. McQuivey, Ph.D., Erik Hood |
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In 2009, the album celebrates its 100th birthday and yet remains the centerpiece of the recorded music product portfolio. The time has come for a radical overhaul of the recorded music product range. Forrester proposes a music product manifesto of consumer rights that music products should embrace. Future music products will need to adopt a platform-agnostic world view that encompasses powerful and social interactivity to empower consumers to create their own unique experiences.
This is an excerpt
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Customer Experience, Social Computing & Web 2.0, eBusiness/eCommerce, The Mobile Channel
Consumer Industries, Consumer Technology, Consumer Electronics, Media & Entertainment, Music
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