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For CMO & Marketing Leadership Professionals

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August 6, 2007

My View: Web 2.0 And The CEO

by George F. Colony

Average:
8 
(139 ratings)

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Executive Summary

Quickly: Six things about marketing in the world of Web 2.0 that the CEO should know.

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ALSO OF INTEREST

RESEARCH CATEGORIES

Technology

Customer Experience, Web Site Design, Social Computing & Web 2.0, Marketing & Advertising, Interactive Marketing, Emerging Marketing Channels

Geography

Asia Pacific, Europe, North America