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January 9, 2008 Net Marketing Will Take 18% Of Budget By 2012European Online Marketing Tops €16 Billion In 2012an introduction by Jaap Favier
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Executive Summary
The vast majority of marketers use search, banner advertising, and email as part of their media mix. With more consumers going online, and in particular more consumers switching to always-on broadband, we predict that European marketing budgets for these three channels will increase from 9% to 18% of total marketing budgets.
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