For Marketing Leadership Professionals

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	February 2, 2007 Net Promoter Scores: Good, But Not Enough by Christine Spivey Overby with Bruce D. Temkin	Average: 8  (11 ratings)

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Executive Summary

Net Promoter has become a popular way to measure customer satisfaction and loyalty. But, as with any single measurement, it doesn't tell the entire story. To put a Net Promoter Score — or any customer metric — into action, companies need to analyze it alongside other insights, operational metrics, and ongoing customer improvement efforts.

This is an excerpt

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