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January 13, 2006 NetRatings SiteCensus Struggles In The Web Analytics MarketThe Forrester Wave™: Vendor Summary, Q1 2006by Nate L. Root with Bob Chatham, Caroline L. Carney |
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Executive Summary
NetRatings SiteCensus offers basic Web analytics through a strong local presence in the Asia Pacific and European markets. While the product lacks some features that top-tier Web analytics packages provide, its tie-in with the vendor's panels of hundreds of thousands of Net users potentially makes the service valuable to businesses that are trying to link Web analytics with large-scale customer demographic studies.
This is an excerpt
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