For Business Process Professionals

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	June 24, 2004 Networked Innovation Drives Manufacturers' Profit Firms Adopting This Strategy Will Optimize Invention-To-Innovation Margins by Navi Radjou with Bobby Cameron, Erin Kinikin, Liz Herbert

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Executive Summary

Growing demand for innovation is overwhelming manufacturers' ineffective invention-to-innovation processes. To match demand, firms must join an emerging market model — networked innovation — that lets players co-invent with customers, source and market innovations anywhere, and anticipate as well as respond to supply and demand changes. And to manage networked innovation effectively, manufacturers must ditch the antiquated technologies they use today in favor of new tools that let them collaborate with customers throughout the invention-to-innovation cycle, enable flexible interactions with partners across innovation sources and channels, and help anticipate as well as swiftly act on risks and opportunities as markets shift.

TABLE OF CONTENTS

• Firms Struggle To Keep Up With The Growing Demand For Innovation
• Firms Need A Networked Innovation Strategy To Grow Their Top Line
• New Technologies Will Enable Firms To Adopt Networked Innovation

RECOMMENDATIONS

• Retool Metrics And Incentives To Drive Networked Innovation

WHAT IT MEANS

• The Rise Of CIOs — No, Not Those Guys, But Chief
• Supplemental Material
• Related Research Documents

This is an excerpt

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