For Consumer Technology Professionals

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	September 26, 2006 New Broadband Users Are Mainstream An Excerpt From "The State Of Consumers And Technology: Benchmark 2006" by Maribel D. Lopez with Ellen Daley, Remy Fiorentino, Tenley McHarg

This is an excerpt

Executive Summary

Broadband adoption grew from 29% at the end of 2004 to 41% by the end of 2005 as consumers dumped dial-up in droves. The number of offline users fell only slightly from 33% in 2004 to 29% in 2005. Cable continued to cede market share to DSL, which grew to 46% of the households that we surveyed. The big news: New broadband subscribers from 2005 are mainstream — they represent a much broader cross section of income, tech optimism, and education than households that got broadband before 2005.

This is an excerpt

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