For Vendor Strategy Professionals

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	April 1, 2010 New Growth Opportunities In The Consumer Security Market by Jonathan Penn with Christopher Mines, Chétina Muteba

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Executive Summary

The consumer IT security market is entering a period of radical transition and disruption. Over the next two years, vendors will evolve their offerings to protect consumers as they fully embrace a more interconnected and service-oriented computing lifestyle. The new consumer security model must do more than protect consumer PCs against the threats coming from the Internet, it must also protect them within the Internet, where their data and computing resources will increasingly reside.

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