For Consumer Product Strategy Professionals

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	November 7, 2008 News and Search Increasing Search Engine Traffic by Barry Parr with David Card

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Executive Summary

The average online news site receives 16 percent of its traffic from search, and search has become a starting point for many Web users. Web news sites must understand how search affects their traffic if they are going to reach consumers who are looking for news those sites cover.

Key Questions

• What role does search play in bringing an audience to news sites?
• What factors affect the relative search performance of news sites?

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