For Consumer Product Strategy Professionals

Primary Analyst Photo	Document Information	Rate this Document
	October 6, 2009 The Next-Gen Product Convenience Challenge Apply Convenience Kaizen Across Entire Product Portfolios by Ian Fogg with Doug Williams, James L. McQuivey, Ph.D., Mark Mulligan, Laura Wiramihardja

This is an excerpt

Executive Summary

Due to the speed of product launches and updates in the Internet era, companies no longer have the luxury of reflecting on product and service convenience at a time of their choosing. They must think continually about what benefits every product in their portfolio offers and what its costs are in terms of adoption barriers. One-off convenience analysis must become convenience "kaizen": Firms must foster an ongoing culture of improving product convenience by maximizing benefits and minimizing barriers across products at every stage of the life cycle. For revolutionary breakthrough products, the convenience challenge is even greater than for evolutionary, incremental changes to product models. For these new-generation products, firms must think even further into the future. Otherwise, firms will continue to launch products with fabulously high benefits but that nevertheless will continue to fail spectacularly due to the tremendous barriers that undermine those benefits.

TABLE OF CONTENTS

• Convenience Applies Across Product Portfolio Life Cycles
• Digital's Speed Forces Convenience To Be An Ongoing Process

RECOMMENDATIONS

• Bake Convenience Kaizen Into Your Entire Product Life Cycle
• Related Research Documents

This is an excerpt

Buy Risk-Free

Price: US $499

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.