For Market Insights Professionals

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	May 15, 2007 Next-Generation Search and Navigation Differentiating from the Big Three by David Card with Kevin Heisler, Sapna Satagopan, Zia Daniell Wigder

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Executive Summary

Keyword-based search is the main navigation technique for the Web. As traditional media fragment and stretch out into long-tail markets, search will reach even deeper into consumers' media experiences.

Key Questions

• How important is keyword-based search for online media?
• How can companies innovate in search?

This is an excerpt

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