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	November 16, 2005 The Next iPhrase In IBM's Information On Demand Story by Matthew Brown with Kyle McNabb, Connie Moore, Barry Murphy, Lucy Fossner

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Executive Summary

IBM has acquired iPhrase Technologies, a vendor that transformed search into dynamic, targeted, content delivery. iPhrase represents one chapter in IBM's overall story about Information On Demand (IOD) — a story of seamless integration and analysis of heterogeneous enterprise information stores — a story that until now has focused on infrastructure and not business user appeal. iPhrase's strong business user toolset for targeted content delivery will integrate with IBM's OmniFind full-text search engine, and follows a recent announcement on plans to integrate OmniFind with Google's desktop search. But IOD is about more than just search — also encompassing next-generation solutions such as market intelligence and fraud detection. However, companies should sort through the IOD vision, and focus on real solutions enabled by IBM's IOD technology stack.

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