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	November 16, 2005 The Next iPhrase In IBM's Information On Demand Story by Matthew Brown with Kyle McNabb, Connie Moore, Barry Murphy, Lucy Fossner

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Executive Summary

IBM has acquired iPhrase Technologies, a vendor that transformed search into dynamic, targeted, content delivery. iPhrase represents one chapter in IBM's overall story about Information On Demand (IOD) — a story of seamless integration and analysis of heterogeneous enterprise information stores — a story that until now has focused on infrastructure and not business user appeal. iPhrase's strong business user toolset for targeted content delivery will integrate with IBM's OmniFind full-text search engine, and follows a recent announcement on plans to integrate OmniFind with Google's desktop search. But IOD is about more than just search — also encompassing next-generation solutions such as market intelligence and fraud detection. However, companies should sort through the IOD vision, and focus on real solutions enabled by IBM's IOD technology stack.

This is an excerpt