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May 23, 2005

Nintendo Revolution: Quiet But Determined

Can Nintendo's Pure Gaming Ethos Keep Its Home Console Ambitions Alive?

by Paul Jackson

with Ted Schadler

This is an excerpt

Executive Summary

Though light on technical and business model details, Nintendo's announcement of its next-generation Revolution video game console in Los Angeles last week offers tantalizing insight into where the Kyoto giant is heading. Pure fun games, a focus on new gamers, and downloadable game title distribution show a company that is serious about helping consumers have fun. But in the coming battle with Sony and Microsoft for next-generation game consoles, Nintendo needs to coolly evaluate where its future lies — even if that means getting out of the home console hardware business to focus on game titles and experiences.

This is an excerpt

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