For Consumer Product Strategy Professionals

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	August 30, 2007 Nokia Launches Ambitious Digital Music Strategy, but Lacks Service Differentiation JupiterResearch's Take by Mark Mulligan with Ian Fogg, Michael Gartenberg, Thomas Husson

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Executive Summary

Nokia's recently announced digital music strategy takes a multipronged approach: Nokia is launching four new music-focused mobile handsets (N81, N95 8GB, 5310, and 5610), a proprietary digital music shop with a la carte sales for both the PC and mobile, and a streaming music subscription service for the PC (only). Nokia aims to become a key player in the European digital music market.

Key Questions

• Why has Nokia formulated an aggressive digital music strategy?
• To what extent does it compete with Apple and other personal media players (PMPs)?

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