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	March 6, 2009 North American Online Deposit Sales Forecast, 2008 To 2013 Online Deposit Sales Will Grow On A Steady Trajectory Through 2013 by Brad Strothkamp with Peter Wannemacher, Carrie Johnson, Benjamin Ensor, Courtney Tincher

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Executive Summary

Over the next five years, online acquisition will become more mainstream in North America, leading to a large portion of overall sales moving online for both checking and savings accounts. For example, by 2013, 37% of US online consumers who apply for savings accounts will do so online. Drivers of the growth in online applications include demand factors like age, online tenure, and perceived security. Additionally, more firms will offer the ability to apply online for deposit products, and the quality of the online shopping experience will increase usage.

TABLE OF CONTENTS

• Online Deposit Applicants Are A Different Breed — For Now
• The Drive Toward Online Sales Of Deposit Products Has Just Started
• Forecasting North American Deposit Sales From 2008 To 2013

WHAT IT MEANS

• More Online Applicants Will Affect More Than Just Applications
• Supplemental Material
• Related Research Documents

This is an excerpt

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