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February 21, 2006 North American Video Gaming: Surviving A Midlife Slowdownby Paul Jackson with Ted Schadler, Remy Fiorentino, Manuela Neurauter |
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Executive Summary
The US is the largest market for video games, worth some $10.5 billion in 2005. Almost half of US households own and play games on a PC, game console, or portable game player. But the video gaming industry is in the throes of a midlife crisis — facing aging consoles, layoffs, slower growth, and a disgruntled customer base. The industry is responding with major equipment upgrades, online gaming, new titles to reach non-gamers, and ad-supported online and console gaming.
TABLE OF CONTENTS
- The State Of North American Video Gaming
- The North American Video Game Market Will Grow Once Again
RECOMMENDATIONS
- Microsoft And Sony: Gear Up For The Battle For North America
- Supplemental Material
- Related Research Documents
This is an excerpt
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