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	February 21, 2006 North American Video Gaming: Surviving A Midlife Slowdown by Paul Jackson with Ted Schadler, Remy Fiorentino, Manuela Neurauter

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Executive Summary

The US is the largest market for video games, worth some $10.5 billion in 2005. Almost half of US households own and play games on a PC, game console, or portable game player. But the video gaming industry is in the throes of a midlife crisis — facing aging consoles, layoffs, slower growth, and a disgruntled customer base. The industry is responding with major equipment upgrades, online gaming, new titles to reach non-gamers, and ad-supported online and console gaming.

TABLE OF CONTENTS

• The State Of North American Video Gaming
• The North American Video Game Market Will Grow Once Again

RECOMMENDATIONS

• Microsoft And Sony: Gear Up For The Battle For North America
• Supplemental Material
• Related Research Documents

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