For eBusiness & Channel Strategy Professionals

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	March 17, 2008 Five Important Ways The Internet Affects Sales Search, Comparison Sites, And Online Sales Are Changing The Way US Consumers Shop by Brad Strothkamp with Carrie Johnson, Brendan McGowan	Average: 10  (4 ratings)

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Executive Summary

Building an effective Web sales strategy involves more than just understanding what happens on a specific financial institution's site. Search engines, comparison sites, and aggregators are playing an increasingly important role in how financial consumers shop for financial products online. eBusiness executives must understand the "hows" and "whys" of the ways that these Web sites are used so that they can effectively meet the expectations of tomorrow's Web shoppers with their site content, tools, and functions.

TABLE OF CONTENTS

• The Internet Is Just An Element In The Research Process
• Failure To Understand Web Shoppers May Prevent Greater Usage
• Five Factors eBusiness Executives Should Consider When Approaching The Web

RECOMMENDATIONS

• eBusiness Executives Must Be Educated On All Aspects Of Web Shopping
• Related Research Documents

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