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Executive Summary
Off-deck mobile content has yet to explode, but new distribution channels are emerging in the form of non-carrier application stores, setting the stage for this market to heat up.
Key Questions
- How much are consumers shifting mobile content purchases away from on-deck sites?
- Who are the likeliest buyers of off-deck content among the various age groups?
- What strategies should mobile content providers use to capture this trend?
This is an excerpt
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