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For Technology Marketing Professionals

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January 29, 2009

Offshore Product Development Requires Onshore Product Management

The Arguments For Greater Scrutiny Increase

by Jennifer Belissent, Ph.D., Tom Grant, Ph.D.

with Peter Burris, Zachary Reiss-Davis

This is an excerpt

Executive Summary

Recent developments in the IT services industry illustrate broader risks associated with outsourcing technology product development. While outsourcing is and should remain an arrow in the quiver of development options, product management must play a major role in building the broader business case, which includes not only technical merit but also political, regulatory, and business risk.

This is an excerpt

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