For Interactive Marketing Professionals

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	December 4, 2007 OgilvyInteractive Leads With A Comprehensive Interactive Marketing Offering The Forrester Wave™ Agency Summary, Q4 2007 by Brian Haven with Christine Spivey Overby, Shar VanBoskirk, Sarah Glass

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Executive Summary

OgilvyInteractive, the agency with the largest interactive staff in this evaluation, demonstrates its leadership with strong analytics capabilities, robust audience research techniques, and broad experience with emerging channels and social media. OgilvyInteractive is best suited for large companies looking for cross-channel integration with solid measurement. To stay ahead, clients working with OgilvyInteractive should continue to push the agency for a strategic road map that clearly defines the optimal mix of emerging media and describes which new tools will — and won't — work for a given brand.

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