For Consumer Product Strategy Professionals

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	February 14, 2008 On-Demand Music Services Jump-starting a Sluggish Market with Ad-Based Models by David Card

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Executive Summary

On-demand subscription music services have been around for six years—they're older than Apple's iTunes Music Store—yet the business is sluggish. Now, a handful of ad-supported free services are emerging.

Key Questions

• What are consumers' attitudes toward on-demand digital music services?
• What are the prospects for fee-based versus ad-supported services?

This is an excerpt

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