For Consumer Product Strategy Professionals

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	September 30, 2008 On-Demand TV Profiling European Nonlinear TV Viewers by Laurence Meyer with Nate Elliott, Ian Fogg, Nick Thomas

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Executive Summary

Digital-video-recorder (DVR) and video-on-demand (VOD) services that provide TV viewers with increased control over the time spent in front of their TV sets challenge traditional media activities such as DVD viewing. Consequently, profiling viewers who regularly record TV programs, watch DVDs, and/or use TV-based VOD services is worthwhile.

Key Questions

• How significant are TV program recording, DVD viewing, and VOD use among European TV viewers?
• What are the characteristics of European nonlinear TV viewers?
• To what extent do European nonlinear TV viewers make good targets for VOD service operators and vendors of high-definition TV (HDTV) equipment?

This is an excerpt

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