For eBusiness & Channel Strategy Professionals

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	November 20, 2009 Online-Influenced Sales Exceed Direct Sales In Financial Services How The Internet Influences Sales In Other Channels by Brad Strothkamp with Carrie Johnson, Peter Wannemacher, Courtney Tincher

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Executive Summary

In 2008, the majority of US online adults who researched a financial product did so online, and the majority of those online researchers applied in a channel other than the Web. These cross-channel shoppers illustrate the importance of online-influenced sales in financial services. To effectively capture and manage these cross-channel shoppers, eBusiness executives should dedicate a portion of their Web strategies to tactics that include lead capture, interactive help, and cross-channel application completion.

TABLE OF CONTENTS

• The State Of Online Sales In Financial Services
• Five Tactics To Succeed In Online-Influenced Sales

WHAT IT MEANS

• The Web Influences The Vast Majority Of Sales — Both Online And Off
• Supplemental Material
• Related Research Documents

This is an excerpt

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