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April 16, 2002

Online Advertising Through 2007

Is the Worst Over?

by Marissa Gluck

with David Card, Rudy Grahn

This is an excerpt

Executive Summary

As the advertising industry as a whole suffers its deepest recession in years, debate continues about the value of online advertising. Both marketers and media companies hope the worst is over and recovery is imminent.

Key Questions

  • What is the current size of the online advertising market, and how large will it grow?
  • What does the current market imply for online advertisers and publishers? Is the worst over or yet to come?

This is an excerpt

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RESEARCH CATEGORIES

Geography

Asia Pacific, Europe, North America