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February 1, 2010 Online African Americans: A Demographic Profileby Ina Mitskaviets with Jacqueline Anderson |
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This is an excerpt
Executive Summary
Online African Americans are the second largest minority group in the US; however, they are relatively less well off compared with other American ethnicities. African Americans are quite active online and in their interactions with various media sources, both online and offline. Despite conducting less product research and spending less money online than the overall online population, African American consumers are more receptive to advertising and are more brand-conscious.
TABLE OF CONTENTS
- African Americans Online
- Supplemental Material
- Related Research Documents
This is an excerpt
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