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April 21, 2007 Online Air Booking in EuropeOptimizing the Online Passenger Journey to Increase Self-service Adoptionby Dorothee Guthrie-Vogel with Mark Mulligan, Galina Naydenova, Nate Elliott |
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This is an excerpt
Executive Summary
Airlines are reporting growing online bookings but face fierce competition. Focusing on key potential abandonment points can help them convert more browsers into buyers.
Key Questions
- What are the key potential site abandonment points airline booking sites must address?
- How can airlines avoid losing bookers at these points?
- Does instant messaging offer airlines an effective online customer support channel?
This is an excerpt
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