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May 24, 2007 Online BankingStealing Customers from Competitorsby Asaf Buchner with Joe Laszlo, Amanda Guzman |
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This is an excerpt
Executive Summary
Facing a mature market, banks are targeting consumers looking to switch their primary banking provider.
Key Questions
- What factors would motivate consumers to switch their primary banking provider?
- Which groups should banks target with their customer-acquisition efforts?
- What are consumers' attitudes toward the process of switching banks?
This is an excerpt
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