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	June 21, 2007 Online Banking Holdouts Still Want Security Guarantees European Net Users Want Security Guarantees And Incentives To Bank Online by Benjamin Ensor with Jennifer Ford, Ashara Giordanelli	Average: 10  (3 ratings)

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Executive Summary

Some 84 million European Net users who could bank online don't do so. Only one-third of these online banking holdouts say that nothing would persuade them to adopt online banking. The remainder say that a mix of security guarantees and financial incentives like additional interest for using online banking would persuade them to adopt online banking.

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