For eBusiness & Channel Strategy Professionals

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	May 20, 2008 Online Banking Video Engaging Customers Through Targeting, Topics, and Presentation by Edward Kountz with David Schatsky, David Schatsky, Bobby Tulsiani

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Executive Summary

Online Web site videos are becoming an important tool for many industries—even financial services. Effectively deploying online video requires an understanding of both primary user groups and types of video these users are most willing to watch.

Key Questions

• How interested are online users in watching informational or explanatory videos posted on banks' Web sites?
• Which segments of the online community are likeliest to watch videos posted on banks' Web sites?
• Which types of financial videos are consumers likeliest to watch on banks' Web sites?

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