For eBusiness & Channel Strategy Professionals

Primary Analyst Photo	Document Information	Rate this Document
	December 27, 2007 Online Bill Pay 2007: Understanding The Mindset Of Holdouts, Fence-Sitters, And Quitters by Catherine Graeber with Carrie Johnson, Emily Bowen

This is an excerpt

Executive Summary

Just 35% of online consumers pay bills at their bank or credit union's Web site. What about the rest? Citing a preference for check writing and the need for paper bills for record keeping, 71% of non-adopters say they'll never pay bills online. Twenty-three percent of non-adopters plan to pay bills online but just haven't gotten around to it yet, and 6% did pay bills online but quit using the service. But the future adoption picture is not as bleak as it may seem — non-adopters report they could be coaxed into adoption. At the top of their wish list is something any financial firm could easily offer — an online security guarantee.

TABLE OF CONTENTS

• Sixty-Five Percent Of Online Consumers Don't Pay Bills At Their Bank's Site
• A Preference For Biller Sites And Auto-Debits Caused Online Bill Payers To Quit

RECOMMENDATIONS

• Turning This Situation Around Isn't Rocket Science
• Related Research Documents

This is an excerpt

Buy Risk-Free

Price: US $499

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.