For Consumer Product Strategy Professionals

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	September 11, 2008 Online Classifieds in Europe Consumers Moving Online More Quickly than Advertisers by Nate Elliott with Mark Mulligan

This is an excerpt

Executive Summary

As consumers continue to shift their classified ad use to the Internet, and advertisers follow, online classified ad spending in Western Europe will exceed €2 billion in 2009.

Key Questions

• How many Europeans read online classified ads, and how many use print classified ads?
• What percentage of classified advertisers has shifted ad buying from print classifieds to online classifieds?
• How much money will European advertisers spend on online classified ads in the next five years?

This is an excerpt

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