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August 20, 2003

Online Consumer Behavior

Comparing US and Western European Online Consumers

with Zori Bayriamova

This is an excerpt

Executive Summary

This Jupiter Research report compares and contrasts the online populations of the US and Western Europe, focusing specifically on the relative popularity of various online activities and potential reasons for resulting differences.

Key Questions

  • Who are the most active online users?
  • What determines the difference in online activities among populations?
  • How will activity levels change by 2007?

This is an excerpt

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RESEARCH CATEGORIES

Geography

Asia Pacific, Europe, North America