For Interactive Marketing Professionals

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	May 29, 2009 Online Directories And Internet Yellow Pages In Europe by Nate Elliott with Rebecca Jennings, Angie Polanco

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Executive Summary

Most Europeans follow traditional national preferences when looking for directory information: British and German users prefer offline directory options, while French users — trained by Minitel to get phone numbers and addresses on their computers — show a strong preference for online directories. Online directory providers' strong focus on product innovation — from adding user reviews and advertiser videos to listings to offering users an online "window-shopping" experience — positions them well to compete with other directory options for Europeans' directory lookup behavior and for advertiser spending.

TABLE OF CONTENTS

• Directory Preferences Vary Based On Country And Age Group
• Online Directories Are Innovating To Attract Users And Advertisers

WHAT IT MEANS

• Directories Can Compete With Search Engines If They Can Get Users To Notice
• Related Research Documents

This is an excerpt

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