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July 13, 2007 Online Fashion BuyersTargeting Price-Sensitive High Spendersby Dorothee Guthrie-Vogel with Mark Mulligan, Galina Naydenova, Nate Elliott |
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Executive Summary
An increasing number of brick-and-mortar retailers in the UK, such as Tesco and Asda, are announcing the addition of apparel and footwear ranges to their product offerings and are integrating them into their online strategy. The manner in which European consumers adopt online fashion buying, however, varies considerably by country.
Key Questions
- What are the demographics of online fashion buyers in Europe?
- What motivates online fashion buyers' purchasing decisions?
- How can retailers provide assistance to fashion buyers online?
This is an excerpt
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