For Consumer Product Strategy Professionals

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	November 29, 2007 Online Gaming Engaging Older Female Users Through Casual Games by Nick Thomas with Mark Mulligan, Ian Fogg

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Executive Summary

Playing games on the Internet is a major driver of traffic, but current revenue models are limited.

Key Questions

• How popular is online gaming in Europe?
• Who are playing games, and what games are they playing on the Internet?
• How can the traffic generated by casual gaming be monetized?

This is an excerpt

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