Document Controls
For eBusiness & Channel Strategy Professionals
| Primary Analyst Photo | Document Information | Rate this Document |
|---|---|---|
 |
October 10, 2008 Online Green Air TravelersIdentifying Best Practices Promoting Carbon Offset Programswith Patti Freeman Evans |
|
This is an excerpt
Executive Summary
Airlines and online travel agencies are responding to online air travelers' concern for the environment by offering carbon offset programs.
Key Questions
- What proportion of online air buyers have purchased carbon offset programs with their flights in the past 12 months?
- How well do online air buyers understand carbon offset programs?
- What best practices should airlines and online travel agencies implement to promote carbon offset programs?
This is an excerpt
Buy Risk-Free
Price: US $199
Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.
Already a Forrester Client?
Log in to read this document.
