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May 7, 2008 Online Health BehaviorAssessing the Impact of Ageby Monique Levy with David Daniels |
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This is an excerpt
Executive Summary
Some health marketers and product developers are unsure about assumptions they should make regarding age and online behavior.
Key Questions
- How does age impact online health behavior?
- How does search behavior and adoption of emerging media vary by age?
- Which strategies and tactics should health stakeholders adopt to reach different age groups online?
This is an excerpt
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