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April 23, 2007 Online Health BoomersBenchmarking Adoption of Health Resources and Responsiveness to Online Advertisingby Monique Levy with David Daniels |
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This is an excerpt
Executive Summary
Most health marketers—particularly online—are not marketing to baby boomers (i.e., ages 42 to 60), placing much of their focus on relatively younger audiences.
Key Questions
- To what extent do online boomers rely on online health resources?
- What are differences between relatively younger and older online health boomers?
- How confident should marketers be about effectiveness of online advertising?
This is an excerpt
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