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December 10, 2008 Online Health InformationExamining Authority and Influenceby Monique Levy with David Daniels |
Average: 3
(4 ratings)
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This is an excerpt
Executive Summary
There is growing belief in the market that social media or so-called "health and Web 2.0" will fundamentally shift how consumers obtain health information and make health decisions. If true, the shift will require a drastic and rapid change in online health marketing.
Key Questions
- Has the epicenter of health authority shifted from doctors to laypeople in forums and other social media online?
- How can marketers influence their target market more effectively?
This is an excerpt
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