Document Controls
For eBusiness & Channel Strategy Professionals
| Primary Analyst Photo | Document Information | Rate this Document |
|---|---|---|
|
December 18, 2008 Online Health SitesAssessing Demand and Value of Health Web Site Customizationby Monique Levy with David Daniels |
|
This is an excerpt
Executive Summary
Many health Web sites are increasing investments in personalization and customization to attract and retain valuable audiences. Very recently, WebMD entered into an agreement to acquire QualityHealth.com, which delivers personalized programs to its members, among other things.
Key Questions
- How interested are online users in customizing health Web sites?
- How valuable are these users to advertisers and health Web sites?
- To what extent can health Web sites motivate greater adoption of customization among online users?
This is an excerpt
Buy Risk-Free
Price: US $199
Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.
Already a Forrester Client?
Log in to read this document.
