For Financial Services Professionals

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	October 11, 2005 Online Insurance Shopping Grows With Online Tenure by Bruce D. Temkin with Adele Sage, Allison Mensing

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Executive Summary

We examined responses from more than 60,000 US households to identify how online consumers use the Internet to research and apply for life insurance and auto insurance. Some of our findings: 16% of auto insurance applicants and 9% of life insurance applicants do all of their research and applying exclusively online; consumers who apply for auto insurance online are the most active researchers; and all online insurance activity increases as consumers get more experience going online. Based on this behavior, we expect online insurance shopping activities to increase.

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