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December 2, 2005 Online Media Needs To Mix Carrots With SticksUK Net Users Are Willing To Pay Reasonable Prices For Legal Contentby Bill Nagel, Joost van Kruijsdijk with Reineke Reitsma |
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Executive Summary
File-sharing among UK online consumers has remained constant over the past year — contrary to expectations that increased broadband adoption would fuel a corresponding increase in illegal downloading. A relatively small number of UK Net users have used file-sharing software, and the majority report that their downloading activities don't affect their consumption of media offline. Downloads of single music tracks are breaking age and gender boundaries — and sites like Apple's iTunes Music Store and MTV Overdrive are leading the way to a future of legitimate content downloading.
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