For Consumer Product Strategy Professionals

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	October 12, 2007 Online Music Buyers Leveraging Digital Downloads by Michael Greene with David Card, Amanda Guzman

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Executive Summary

According to industry trade groups, CD sales in the US were down 13 percent in 2006, and another 19 percent in the first half of 2007. Digital spending is not making up the difference.

Key Questions

• How have music consumers' spending and listening habits changed recently, and why?
• What can marketers learn from music buyers who are increasing their spending?

This is an excerpt

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