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	May 15, 2008 Online News Where to Successfully Engage Young Europeans by Nick Thomas with Mark Mulligan, Ian Fogg

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Executive Summary

Online news is a major driver of Web traffic, but traditional news brands online face increasing competition from aggregators such as portals and search engines.

Key Questions

• How important is online news to European online users?
• Where do consumers get their news online?
• How should news organizations engage young consumers online and on what types of sites?

This is an excerpt

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