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	June 4, 2008 Online News Using Video to Engage European Users by Nick Thomas with Mark Mulligan, Barry Parr

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Executive Summary

Online video is increasingly popular among news users online, and is central to news providers' strategies for boosting users' loyalty and time spent on their sites.

Key Questions

• How important is video to European online news consumers?
• Which online news audiences consume the most video?
• How should news organizations use video to engage young consumers?

This is an excerpt

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