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	September 15, 2008 Online Payments Measuring Acceptance and Innovations Among Top 50 US Online Retailers by Edward Kountz with Patti Freeman Evans, Cristina Bugnaru

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Executive Summary

A desire to maximize consumers' value is driving US online retailers to expand payment options and checkout flexibility offered to consumers who shop on their Web sites.

Key Questions

• How does penetration of online alternative payment systems compare with that of Visa, MasterCard, American Express, and Discover among the top 50 US online retailers?
• Which types of payment and checkout features (e.g., split-tender transactions, prominent placement of alternative payment acceptance) do top online retailers use?
• What are strengths and challenges facing Amazon Payments, the recently announced online offering of Amazon.com?

This is an excerpt

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