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For eBusiness & Channel Strategy Professionals

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December 12, 2008

Online Payments in Europe

Understanding Consumer Demand to Gauge the Value of Traditional Payments and E-payments

by Galina Naydenova

with Nate Elliott

Average:
(1 rating)

This is an excerpt

Executive Summary

The growth of online auctions has introduced e-payments to a growing number of European online buyers and led many retailers to wonder exactly which payment types they should accept.

Key Questions

  • How has adoption of various online payment methods changed since 2006?
  • Which is the most popular online payment method in each European country?
  • What payment methods do European online retailers offer?

This is an excerpt

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